Challenge: MyBerries is a part of Alsace Foods Brand specialized in berries based products like juices and jams. They needed to develop a new brand and visual concept for all the ranges.

Solution: To be natural, desirable, familiar, artistic and modern is part of the brand's DNA and needed to be incorporated into the brading and packaging. The logo was developed with a modern approach on the icon, with the letters M & B shaping a berry and a heart.

Country: Brazil

Language: Portuguese

Roles: Branding and Packaging
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© 2019 Felipe Pletz