Challenge: MyBerries is a part of Alsace Foods Brand specialized in berries based products like juices and jams. They needed to develop a new brand and visual concept for all the ranges.
Solution: To be natural, desirable, familiar, artistic and modern is part of the brand's DNA and needed to be incorporated into the brading and packaging. The logo was developed with a modern approach on the icon, with the letters M & B shaping a berry and a heart.
Roles: Branding and Packaging