Challenge: Over the years, Doy branched out to create skin nourishing and moisturizing products that catered not just to children, but to a much larger audience. This led to the launch of skincare range for women, created from ingredients sourced directly from nature. Doy soaps and facewashes, formulated from powerful ingredients such as Aloe Vera, Honey and Milk Cream.

Solution: Clean and modern typeface, with focus on the ingredients and lots of white spaces to bring up the lively and powerful force of the ingredients.