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Kohinoor
Basmati
Rice
Challenge:
Kohinoor Basmati Rice, a flagship product to Indo European Foods’ portfolio, is one of the leading rice brands in the UK and across international markets.
Solution: The Indian stork was chosen as a symbol of the long grain rice not only because of it's long shape but because it feeds on the himalayas basmati rice plantation. The rose gold is a very appealing colour and very accepted for indian woman.
Country: UK
Language: English
Roles: Packaging and Graphic Design
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