Kohinoor

Basmati

Rice

Challenge: 

Kohinoor Basmati Rice, a flagship product to Indo European Foods’ portfolio, is one of the leading rice brands in the UK and across international markets.  

Solution: The Indian stork was chosen as a symbol of the long grain rice not only because of it's long shape but because it feeds on the himalayas basmati rice plantation. The rose gold is a very appealing colour and very accepted for indian woman.

Country: UK

Language: English

Roles: Packaging and Graphic Design