I'm Felipe Gheno (you can call me Pletz), a graphic designer passionate about color, technology, art and design. I have 2 BAs (Communications - Advertising and Graphic Design), experience as a graphic designer and a great sense of humour.
I think design should be interesting, smart and functional. The creative process is fascinating to me and I believe that co-creation always translates into a better project. That's why listening to users and understanding their needs is a major part before making design decisions.
I’ve worked in different fields of graphic design - from print (branding, corporate, packaging design, events, visual communication, editorial...) to Digital (UI - user interface, Flyers, Banners, Mail Mkt) for some pretty amazing international and local brands, such as IEF-Indo European Foods, University of London - London School of Hygiene & Tropical Medicine, CavinKare, VVF India, Tyson Foods Brazil, Villa Germania, etc. I've also coordinated projects and made presentations to the stakeholders to discuss the creative direction of the ideas from concept through completion.
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